I wrote this article to address one of the many difficult decisions a Board has to make when it is confronted with a conflict between corporate values and financial performance metrics. They have to make quick choices in a complex, ever changing, and competitive world. In fact the perplexing challenges they face can sometimes seem like a choice between the devil and the deep sea. You are damned if you do and damned if you don’t.

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BNET carried an interview with Carl Spetzler, CEO of the Strategic Decisions Group and Director of the Strategic Decision and Risk Management program at Stanford University. Spetzler is credited with developing a decision-making framework used by managers from leading MNCs for all types of decisions: strategic, typical and on-the-fly.

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